![]() ![]() Most of us use GIF files at some point in our lives. This file is for moving images without sound, and thanks to tech advances it can easily be embedded in websites. To give the ‘moving’ look to the image, most motion graphics software allows you to export as a GIF file. ![]() While this is the case on the London graphic above, it cleverly incorporates some famous landmarks to become more visually appealing. Ordinarily, the main focus of motion graphics is on the words. The difference between motion graphics and animation (at least traditional animation) is that animation is designed to tell a story while a motion graphic is all about looking good.Ĭheck out this example of a motion graphic designed to promote London. It works in the same way as any other type of graphic animation, by displaying images in quick succession. Technically, it is a motion graphics video. There are different types of motion graphics, of course, and they are all designed to embellish designs and make them much more interesting. This type of graphic animation is often used for things like logos and designs on waiting and loading screens on a website. Motion graphics are tiny versions of animation or added footage that give design elements movement. ![]() You have probably seen a lot of motion graphics examples without even knowing it. The chances are, you can use both at some point in your business branding and promotional journey, but you need to understand the differences to communicate with designers and get the full impact of the design techniques. What is the difference between motion graphics and infographics? So, in this guide, we’re diving into the details. The terms are pretty similar, and if you aren’t a graphic designer then it can be hard to tell the difference initially, but there are some key distinctions. Motion graphic or infographic? Which one is going to form part of your marketing strategy? ![]()
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